Hippo offers quality content that attracts active, smart readers interested in the arts, outdoor activities, events, culture, food, music and entertainment. Advertisers benefit from being connected to such a well respected publication that covers areas of interest that readers care deeply about. We see content as key for successful advertising. Our content is produced by an award winning staff with one thing in mind, what do active adults in southern New Hampshire want to know about. Our editorial team is judge by one metric. The size and quality of our readership. We maintain a very clear line between advertising and our coverage so readers know and feel they are getting great content created for their needs and their needs only. This is great for advertisers who want a sophisticated audience and like the positive feeling readers bestow on advertisers in Hippo. Our readers not only like our paper, they love it.

In the last three years Hippo's readership and circulation has increased 42 percent — while many daily newspapers have seen readership and circulation numbers drop by double digits. We attribute this growth and our continuing success to the quality of our content and easy access to our publication. We have more than 1,200 weekly drop locations throughout southern New Hampshire (pick-up locations include, supermarkets, housing complexes, large employers, pubs and retail locations) This wide distribution makes it convenient to pick up a copy of the paper. We've gotten so good at distributing the paper that we offer our distribution services to more than a three dozen other publications. If you're interested in this service, please contact Doug Ladd at (603)-625-1855, Ext. 35

Reach 30 percent of all adults within a 25-mile radius of New Hampshire's largest city, Manchester (Zips 03101, 03102, 03103, 03104, 03109). In some of the more affluent towns such as Bedford (Zip 03101), Merrimack (Zip 03054) and Amherst (Zip 03031), Hippo reaches more than 60 percent of adult residents, according to MediaAudit. 284,965 non-repeated readers over four issues according to Circulation Verification Council (CVC) American Research Group (ARG) 2015 polls. Hippo gets its readership numbers from two annual polls it conducts over the phone to more than 1,000 New Hampshire and Massachusetts residents. Hippo's one issue readership averages 120,600 people, another 164,365 or so people read less frequently, but at least one time in a four-week period, according to CVC and American Research Group. This is common in single copy publications, such as Hippo, whose circulation isn't delivered to the same homes and businesses as traditional daily newspapers and magazines and is another advantage of Hippo's model. The Hippo is NH's largest publication with an audited net of 41,388 circulation larger than the Union Leader. Each copy is read 3 times according to CVC.

Active, educated and affluent, Hippo readers get out more, spend more and are more about their local community than non-readers.
Age: Average Hippo Reader - 43
Gender: Average Hippo Reader - 60% women; 40% men
Income: Average Hippo Reader - $82,000 annual household
Education: Average Hippo Reader - College degree

Send any press releases (including: time, dates & location of the event plus contact information for the public and, if different, contact information for our reporters) to our general mailbox

Arts - All information on exhibits, theatrical productions, classical music events, art and theater classes and auditions

Books - All information on book-related events (including author events, book clubs, poetry events and more)
Send all information to editor Kelly Sennott. You can also reach her by phone at 625-1855 ext. 12. Books can be submitted for review or mention to Kelly Sennott, The Hippo, 49 Hollis St., Manchester, NH, 03104. Books submitted for review will not be returned. Books submitted will be considered for review but are not guaranteed review or mention.

News - Send information about new businesses, political events and other items intended for the news section to news@hippopress.com.

Food - Send information about new restaurants, new menus, new chefs, chef and restaurant awards, food events, wine tastings, beer and wine making, cook-offs and other food competitions to food@hippopress.com.

Music - Send information on upcoming live music performances, bands, new CD releases, comedy nights, DJs and karaoke nights, nightlife events and concert series to music@hippopress.com.

Submissions will not be returned or acknowledged.
The Hippo does not accept unsolicited articles, photos, illustrations or guest columns for publication.

Want to list your next big event in The Hippo?
Email us the details:  listings@hippopress.com or call our listings coordinator Angie Sykeny at 603-625-1855, Ext, 110.
Please send information intended for listings section at least two weeks before the publication date (Hippo publishes every Thursday) before the event. Also note that due to space constraints, not all listings run every week. Send letters to the editor to news@hippopress.com. Include your name, address and phone number for verification. Letters will be edited for size and will appear in our occasional comments section. Please note we generally do not run letters to the editor and never run form letters and those endorsing a specific candidate.

Not sure who to send it to? You can also contact editor Amy Diaz at adiaz@hippopress.com or call 625-1855 ext. 29.

Why place a classified ad with us?

More than 284,965 people read the Hippo from all over Southern New Hampshire and northern Massachusetts. The Hippo covers southern New Hampshire's Merrimack Valley. From development to profiles of people and answering the vexing questions of where to go and what to do, Hippo provides Southern New Hampshire's active adults the only dedicated food, music, movie and arts coverage and its state's largest listings section of things to do. Hippo also offers a comprehensive guide of children's activities and volunteer opportunities in each week's paper.

Classified Ads - Non-Commercial
20 words for... $12 per week
(50¢ for each additional word over 20) 

What It Covers
Apartment Guide, Items For Sale,  Items Wanted, Weekly Wheels

Classified Ads - Commercial
To place your ad, call our Classified Ad Dept. at (603) 625-1855 x25. See rate schedule:

Classifieds are sized by column inch (1" high by 1.13" wide)
1 column = 1.13" wide
2 columns = 2.42" wide
3 columns = 3.7" wide
4 columns = 5" wide
5 columns = 6.3" wide
6 columns = 7.6" wide
7 columns = 8.9" wide
8 columns = 10.25" wide

Frequency Discount:
1x: $21 per column inch
4x: $18 per column inch
13x: $16 per column inch
24x: $14 per column inch
52x: $12 per column inch

The Hippo is broken down into modular ad sizes:

Full Page: 9.5" x 11"
Half Page Vertical: 4.69" x 10.8"
Half Page Horizontal: 9.5" x 5.3"
1/4 Page Vertical: 2.3" x 10.8"
1/4 Page Horizontal: 4.69" x 5.3"
1/4 Page Horizontal Strip: 9.5" x 2.6"
1/8 Page Vertical: 2.3" x 5.3"
1/8 Page Horizontal: 4.69" x 2.6"

For more information & statistics click here.